“The only way of making a better ad industry is working together.“

 

Improving media inventory quality

Improving media buying standards

 
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M.I.Q.E.
Media Inventory

Quality Enhacement

Working with media companies to improve the inventory quality offered to advertisers and reduce the impact of fraud under their domains in exchanges.

We help media publishers on their monetization process by re-thinking and understanding potential platforms, audiences and revenue streams.

ADS.TXT partners and implementation to avoid potential domain spoofing and CPM devaluation in exchanges.

AdFraud Hunter

Helping advertisers  to get the most of their Ad investment.
Analyzing inventory quality,  buying channels, partners and optimizing programmatic campaigns to reduce waste.

Fraudsters are easy to detect.

But keeping inventory safe of fraud done by just using some verification platform insn´t. 
Detailed reports and campaign analysis are necessary to identify the waste of investment.

InCompany Trainings

Developing teams in the context of their organization to understand their unique challenges –  their collective purpose and how they will work together as a team and with other stakeholders. Aligning business, purpose and company objectives.

Developing commitment to a powerful shared purpose.
Creating a culture of trust, confidence and collaboration.
Transforming sales teams in business partners.

About Marcos Christensen

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MMás de 15 años en la industria de los medios digitales y la publicidad, ayudando a las empresas a prosperar en su proceso de Transformación digital, monetización y estrategias de audiencia.
Vicepresidente en Cono Sur de  Comscore (NASDAQ: SCOR) y NewsCorp (Fox Sports)
Co-Fundador Arena Sport / (Socios de ventas de AFA).

 

En 2008, cuando la industria de la publicidad digital recién comenzaba, estaba a cargo del desarrollo comercial de una casa de ventas latinoamericana para editoriales premium como Microsoft, Facebook, Viacom, Starmedia y Adnetworks. También trabajó en Dentsu (Carat) Cie Argentina en las principales redes multimedia de Argentina. Ponente frecuente en eventos de la industria y programas ejecutivos. Consultora Digital para Anunciantes, Editores y Entidades Gubernamentales.

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